Baba FLAT
馬場FLAT
Shinjuku · Restaurant
Baba FLAT in Takadanobaba is a bakery built around mentaiko cream–filled French bread. The signature mentaiko france (¥390) sells in three daily drops and draws lines; phone ahead to reserve and skip the queue.
⚠️ Note: Mentaiko france only available at three specific times daily; plan accordingly. Limit 3 per person.
As seen on Instagram
Original post by @yuuuuto38
How to visit
- Address
- Shinjuku-ku, Okubo, 3-10-1, Tokyo
- Hours
- Daily 8:30am–7:00pm; closed 2nd Monday of month
- Price
- $$
- Rating
- 3.9 ★ (340 reviews on Google Maps)
- English (?)
- Yes
- Reservations
- Not required
- Takeout
- Available
Place data via Google Maps
First-timer tips
- Best for
- Bread lovers after Takadanobaba's mentaiko-cream French bread; early risers and families who can time one of three daily limited drops.
- Avoid if
- Skip if you can't time the 9:30am, 12:30pm, or 1:30pm drops; spontaneous visits risk missing the signature item. Limit 3 loaves per person.
- Nearby pairing
- Pair with Yanbaru (21 min south)
What makes it special
The mentaiko france—crispy exterior, soft interior—is packed with concentrated cod-roe cream. Sold in limited quantities (max 3 per person) at 9:30am, 12:30pm, and 1:30pm. Lines form roughly an hour before each drop; ordering by phone avoids the wait. A straightforward, focused bakery with a single standout item.
How to visit
8-minute walk from Takadanobaba Station (Tozai Line). Cash and card accepted. Reserve by phone (+81 3-6205-5443) to avoid queues, or arrive 45 minutes early for an admission ticket. Closed 2nd Monday of each month.
FAQ
How do I avoid the queue?
Call ahead (+81 3-6205-5443) to reserve. Otherwise arrive ~45 minutes before a drop time (9:30am, 12:30pm, 1:30pm) to receive an admission ticket.
What's the mentaiko france?
A French baguette filled with rich cod-roe cream. Hard, crispy outside; soft, chewy inside. ¥390.
How much can I buy?
Maximum 3 loaves per person per drop. Sold only at 9:30am, 12:30pm, and 1:30pm daily.