HIIRAGI Ginza
ひいらぎ 銀座本店
Ginza · Café
Modern matcha café in Ginza known for shaved ice made with premium Uji matcha that stays flavorful to the last spoonful. Pairs perfectly with black sugar cream and red bean. Full matcha set (¥3,900) includes latte, financier, and chocolate.
- 4.4★ (355 reviews on Google Maps)
- Daily 11am–8pm; café seating from 11:30am, last order 7:30pm
- Matcha-zukushi full set ¥3,900 (Foodies Reserve, verified 2026-07-10)
- Weekend/holiday kakigori sets reservable online, no booking fee
- 10% service charge for eat-in
⚠️ Note: Caption mentions BLACKPINK LISA visit, which may be speculative or dated; verify current celebrity status if relevant to your visit.
As seen on Instagram
Original post by @hiiragi_ginza
How to visit
- Address
- 6-12-15 Ginza, Chuo-ku, Tokyo
- Hours
- Daily 11am–8pm (café seating from 11:30am)
- Price
- $$$
- Rating
- 4.4 ★ (355 reviews on Google Maps)
- English (?)
- Yes
- Reservations
- Recommended
- Payment
- Credit cards, Debit cards, NFC
- Takeout
- Available
Place data via Google Maps
First-timer tips
- Best for
- Matcha enthusiasts seeking premium Uji kakigori and set menus in a quiet 6-seat Ginza counter; solo visitors or couples.
- Avoid if
- Large groups (only 6 counter seats); those who dislike matcha; budget-sensitive visitors ($$$ plus a 10% eat-in service charge).
- Nearby pairing
- Pair with Tricolore (1 min north)
What makes it special
High-end matcha-forward café blending traditional Japanese elements with contemporary design. The signature shaved ice uses premium Uji matcha mixed throughout the ice itself, preventing flavor dilution. A geometric cube dessert and the freshly baked Amour Pudding round out the menu. The casual elegance and attention to matcha quality distinguish it from standard Tokyo matcha spots.
Menu & prices
- Uji matcha shaved ice (kakigori) — the signature. Matcha is blended into the ice itself, so the flavor holds to the last spoonful
- Matcha-zukushi full set — ¥3,900 — shaved ice, matcha latte, matcha financier, and matcha chocolate in one sitting
- Geometric cube dessert / freshly baked Amour Pudding — the non-ice options
Eat-in adds a 10% service charge. Prices confirmed July 2026 via the café’s reservation page; seasonal items rotate, so check @hiiragi_ginza for the latest.
How to visit
Open daily 11am–8pm; café seating runs from 11:30am with last order at 7:30pm. Walk-ins are welcome any day. On weekends and holidays you can also reserve a kakigori set online in advance (Foodies Reserve, no booking fee) — worth doing in summer, when the six counter seats fill fast. Phone: +81-80-7508-2778.
One minute north is Tricolore, a classic Ginza kissaten — an easy coffee stop after the matcha.
FAQ
What's on the menu at Hiiragi Ginza?
Premium Uji matcha shaved ice (the signature — the flavor stays consistent top to bottom), matcha latte, matcha financier, matcha chocolate, a geometric cube dessert, and the freshly baked Amour Pudding. The matcha-zukushi full set (¥3,900) bundles the shaved ice, latte, financier, and chocolate. Eat-in adds a 10% service charge.
What makes the shaved ice here different?
The matcha is mixed directly into the ice during preparation, so the flavor remains consistent from top to bottom rather than fading as it melts. Standard Tokyo matcha shaved ice drizzles syrup on top, which dilutes.
What comes in the matcha set?
Shaved ice, matcha chocolate, matcha financier, and matcha latte — a full tasting of the ingredient across formats, priced at ¥3,900.
How do I make a reservation at Hiiragi Ginza?
Walk-ins are welcome every day — no reservation is required for café seating. On weekends and holidays you can also book a kakigori set online in advance via Foodies Reserve, with no booking fee; as of July 2026 online booking covers kakigori sets only. Peak afternoons can mean a wait, so a weekend booking is the safer bet. Café seating opens 11:30am; last order 7:30pm.
What do reviews say about Hiiragi Ginza?
4.4★ from 355 reviews on Google Maps. Reviewers consistently highlight the matcha shaved ice technique (flavor through the last spoonful) and the contemporary-meets-traditional interior. Café is known for celebrity visits including BLACKPINK's LISA, though that detail is verified at the time of caveat capture only.