Bettenchi Ginza
別天地 銀座
Tokyo Core · restaurant
Bettenchi is a Ginza Japanese izakaya whose ¥7,980 dinner — including a 10-dish kaiseki-style 'treasure box' course AND a 3-hour all-you-can-drink — defies Ginza-pricing logic. Fugu (puffer fish), crab, premium sashimi, all included. Reservations only, on the 4th floor of the Hanatsubaki-dori building. ¥6,000-8,000 per person.
As seen on Instagram
How to visit
- Address
- 7-6-10 Ginza, Chuo-ku, Tokyo (Assorti Ginza Hanatsubaki-dori Building 4F) (東京都中央区銀座7-6-10 アソルティ銀座花椿通りビル 4F)
- Price
- $$
- English (?)
- Limited
- Reservations
- Required
What makes it special
Bettenchi runs an unusual Ginza pricing model — a 10-dish kaiseki-style course + 3-hour all-you-can-drink for ¥7,980. The course includes fugu (puffer fish, regulated for safety) and crab, both of which usually drive Ginza meals into the ¥15,000+ range alone.
The format (‘treasure box’ course) is multi-small-dishes rather than single-large-courses. Sashimi, grilled, simmered, fried — the 10-piece progression covers the cuisine breadth of a traditional Japanese kaiseki, but in a more izakaya-relaxed setting.
How to visit
In the Assorti Ginza Hanatsubaki-dori Building, 4th floor. About 5 minutes’ walk from Ginza station via the Hanatsubaki-dori side street. Reservations only.
FAQ
FAQ
Is the price really that low?
Yes — ¥7,980 for 10 dishes (including fugu and crab) plus 3 hours of drinks is unusual for Ginza. The implication is that this is a discreet 'don't tell everyone' destination — typical Ginza traditional pricing for the same content would be ¥15,000+.
What's the 'treasure box' course?
Kaiseki-style — multiple small dishes presented over the course of the meal, each dish a different cuisine angle (sashimi, simmered, grilled, fried). The 10-dish course is the standard route.
Reservations difficult?
Yes — promote-only on Instagram and word-of-mouth. The price-quality combination is rarely sustainable, so expect reservations to be difficult and the restaurant to eventually raise prices.